In what is a first for The Travel Franchise, we are proud to announce that we have collaborated with key suppliers to produce a 56-page magazine full of offers, tips and inspiring travel articles. Covering sectors such as cruising, touring, ecotourism, multi-centres and luxury travel, the publication gives readers useful top tips and exclusive offers, and also outlines why potential customers should book their holiday with Not Just Travel. We believe this will have a huge impact on sales, due to the quality and professionalism of the publication.
Launched at our annual conference on 1 December, the magazine is now available for franchisees to order. Each copy can be customized so that readers can see clearly which number and who to call to make a booking or enquiry. We have elected to make this is a non-profit exercise, allowing costs to be kept to a minimum. Batches can be ordered, customized and delivered before the busy peaks period kicks in.
Paul has been very excited about the release and what it means for everyone who has joined. “Despite the importance of digital marketing and social media engagement, the process of choosing and booking a holiday is still a very emotive one. Magazines play a physical part in inspiring holidaymakers. They give them an opportunity to sit down, switch off from their devices and to aspire to a whole host of holiday experiences. We’ve seen many of the big tour operators retain their brochure production for this very reason. Yet, we think this publication goes one step further beyond being a typical brochure in that it’s a compelling read and something befitting the quality and service our travel consultants provide.”
Because of our great relationship with partners such as G Adventures, Canadian Affair, Wendy Wu, Tui, Inghams, Travel 2 and Gold Medal, they have all supported the initiative by offering sample packages within the first publication.
We are also proud to have produced the magazine on 100% recycled materials and is 100% recyclable itself! The publication is an A5 size, purposely chosen to be able to be posted easily through the average-sized letterbox so the magazine can be hand delivered within your local communities. It will also be available digitally.
Travel Weekly recently featured an article promoting our brochure. Read the article here