A record-breaking cruise training day: 90 consultants and top cruise brands under one roof

3 min read

We’ve just wrapped up our largest cruise gathering to date, with over 90 Travel Consultants in the room – and from the moment the doors opened at the Crowne Plaza Stratford-upon-Avon, the energy was electric.

This wasn’t just another training day. It was a full-on celebration of cruise, confidence and community.

Led by our senior cruise BDM Duncan Croucher, Cruise Trainer Kerrie, and our brilliant BDM team, the day delivered practical, real-world cruise training designed to help consultants sell with confidence and convert more enquiries into bookings.

A huge thank you goes to Royal Caribbean International, our headline sponsor, along with the fantastic trade partners who joined us, including Virgin Voyages, Riviera Travel, Gold Medal, Silversea, Fred Olsen, and more. Having so many major cruise brands in the room gave consultants direct access to insight, expertise and opportunities you simply can’t get from brochures alone.

What made the day special?

It was hands-on, interactive and packed with moments that really stuck.

Consultants took part in quizzes on Virgin Voyages ships (with prizes for the winners), watched immersive onboard videos from Royal Caribbean that brought the ships to life, and heard first about exciting developments in cruise — including the world’s first cruise ship designed entirely for solo travellers, launching in 2027 with no solo supplements at all.

There were plenty of lightbulb moments too. Many consultants were surprised to learn that three of our Cruise Key Trade Partners — Oceania Cruises, Regent Seven Seas and Fred Olsen — offer exclusive deals that aren’t available anywhere else. Access like this gives our consultants a genuine edge when speaking to clients.

Learning, networking and confidence-building

From brand-new consultants to Diamonds who’ve earned £500,000+ in commission, the room was buzzing with conversation, collaboration and shared experience. Interactive sessions, honest panel discussions and one-to-one conversations with suppliers helped boost confidence and sharpen cruise knowledge at every level.

And perhaps most importantly, consultants walked away with exclusive supplier offers they can use immediately, plus insider news and product knowledge before it even hits the headlines.

Why this matters

Days like this show exactly why so many people new to travel go on to build highly successful businesses with us. We don’t just talk about support — we put our consultants in the room with the biggest names in cruise, give them access to exclusive deals, and equip them with knowledge that sets them apart from day one.

If this event is anything to go by, the upcoming cruise season is going to be a big one — and we can’t wait to see where it takes our consultants next.

Want to sell holidays from the company that’s been voted Best Lifestyle Franchise in the world? Find out how.

Jenny Farenden

Jenny Farenden

Head of The Travel Franchise

Jenny has spent the better part of two decades helping franchise businesses grow – not just in numbers, but in reputation, reach, and meaning. She joined The Travel Franchise in 2022 and has been central to its transformation into the most recognised and awarded travel franchise in the UK.

View all posts by Jenny

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