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Blue Monday smashes our passenger booking records!

If there was ever any doubt that millions of Brits can’t wait to get away on their holidays as soon as possible, yesterday squashed them!

Yesterday saw the most passengers ever booked in a day by our franchisees.

That’s right… the most passengers ever in one day, including every year before the pandemic started.

People are booking all kinds of holidays *right now*

Over 50% of bookings will be departing in the summer season this year. The most popular destinations booked yesterday were short-haul, with the Canary Islands, Turkey & Greece leading the way. 

Long-haul saw Florida, Barbados & the Maldives generate the most bookings. And there were lots of bookings for holidays as varied as cruises, ski and Lapland for Christmas.

An image of The Canary Islands
The Canary Islands lead the way

People are spending more & faster

Yesterday, the average value of a booking was c. £5,000.

That would make you around £500+ in commission for every booking made.

Travel Consultants Lee and Louise made 7 bookings yesterday alone…

Customers are also making faster decisions to buy their holiday now, as summer availability is beginning to get limited.

But there’s another reason so many people booked yesterday – effective sales and marketing!

When you join us, you get all the help you need to make your business a success. Yesterday was a perfect example of how all that support comes together to help you make things happen.

Blue Monday is the 3rd Monday in January. And, while it’s a bit of a marketing term, it’s often described as ‘the most miserable day of the year’. It means it’s a great day for travel agents to talk to their customers about getting their holidays booked and having something to look forward to.

To help you do that, you get everything you need in order to be able to start a great conversation with a customer.

Confidence and mentorship

Your dedicated Partnership Manager is there every day to help you set goals, make plans and – most importantly – get out there and generate enquiries. For ‘event’ days like Blue Monday, they can help you prepare, so that you’re ready to get out there and have conversations.

Supplier offers and updates

Our trade team is always talking with suppliers about getting the best deals for you to offer your customers. While we never focus on price alone, customers always want to know they can get the best service AND price without compromise. So, whether you’re selling Jet2, easyJet or other major brands, we make sure you’re competitive and customers get a great deal.

Marketing help & ideas

Our in-house marketing & design team produces graphics & social posts you can use without having to reinvent the wheel. You just need to copy & paste the ones you want to use from our company Hub.

Yesterday there were easy Blue Monday graphics to post on your social media pages. And co-founder Steve ran a Facebook Live all about what to say and how to say it in order to encourage people to book with you that day.

Community and support

Throughout the build up to Blue Monday (and on the day) our lively Facebook groups are full of consultants and HQ team members offering updates, ideas and encouragement.

Bookings & operations

Our head office team is there to support you with all the travel admin needed to ensure customer bookings are perfect, as well as any issues with items such as ticketing or schedule changes.

Would you love your own successful travel business? Watch our online presentation now to learn more. 

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