Curious how 98% of our franchisees, many with no prior experience in travel, achieve such great success?

7 min read

The answer lies in our exceptional training and support, a key factor that consistently shines in our Trustpilot reviews.

We’re always refining and enhancing every aspect of our business to ensure our franchisees have the tools they need to thrive. That’s why we revamped our Academy at the end of 2024. It’s been a game changer in how we deliver training and how quickly new franchisees climb our career ladder.

But we didn’t stop there. In 2025, we also expanded our team of Business Consultants (BCs), the mentors who guide and support our consultants at every stage of their journey, to a total of 13 this year. With the highest BC-to-member ratio in the industry, we’re committed to helping our new recruits reach success even faster.
Our trainer Toni will deliver your 5-day training, and she knows the business inside out. She joined The Travel Franchise over 10 years ago and since then has taken on various roles alongside running her own consultancy.

What happens prior to the five-day induction training?

We’ll get you set up with your Not Just Travel email address, and I’ll send out the Zoom Events meeting room link that we use for training. I’ll also give you access to an additional course in the Academy, which supports the induction week and needs to be completed the week before training.”

What happens during the five-day induction virtual training?

I’ll take you through how to find customers and what to say to engage them with your new business. I will explain the quoting process, including going to our suppliers websites and how to present that quote to your customer, how to close the sale, move through the post-booking process and retain that customer for repeat bookings – in effect, creating a customer for life.

When can a franchisee start taking bookings?


So on the Friday afternoon, just before we finish, our Business Consultant team will join us and you will find out who is going to be your Business Consultant (BC). And they will explain to you what you can expect in the coming weeks and months post training and tell you all about the ongoing support and training you will receive. We will also then give you your iSell login and give you your individual logins for that system so that you are ready to go live with your business.”

How quickly do franchisees tend to make a booking after the five-day training?

You can start making bookings the second you’re out of training and we have consultants that make bookings literally within half an hour of the course finishing. We have some people who may take a little longer but will normally do so within the first few weeks after training. Everybody goes at their own pace, there is no pressure, it’s your business.

What ongoing support will the BC and support team offer?

When you leave training, you will get one Business Consultant and, as you progress through the pin levels (our career ladder), you will move on to different BC who will offer you tailored help and support every step of the way, whether that’s with a booking, an enquiry, or setting goals and targets.
As well as your BCs, you will also get access to our support team who are available until 8pm Monday to Friday and 9am to 5pm on a Saturday. Post-induction, you can join optional Academy training sessions with videos and content to help you progress.

Is there any in-person training?

A lot of the support and training we offer is virtual, as we know that’s what suits many people best, but we also provide in-person training days all over the UK where you can also meet suppliers as well as the BCs and fellow consultants.

How easy is it to connect with other travel consultants post training?
So after training, you’ll be invited by your BC to join Facebook groups that we use to communicate with you, whether that’s letting you know about upcoming campaigns with suppliers or upcoming webinars that we are hosting.

Do you need to have prior social media skills?

Social media can be a big part of your business but please do not worry if you are not very social media savvy. We have an amazing social media team that will help and support you. They will come into induction on Friday and do a presentation and help you with the basics to get you started. They also create a lot of content for you, so if you’re unsure what to post or how to get engagement on social media, you can simply download ready-made posts and captions from our hub.

What training is offered on the two free mentorship retreats abroad?

So when you join us on the Elite franchise package, you get some very nice in-person training: a Millionaire’s Retreat and also our Elite Experience. These are amazing money-cannot-buy experiences where you get to explore a popular tourist destination and be immersed in training with fellow BCs and different people from the business.

So your Millionaires’ Retreat is the first trip you will go on and it’s typically held in a short-haul destination in the Med. You will spend some time in the classroom with other consultants and the trainers and we will take you through how to level up your business. This normally takes place within the first three to six months of your business, and then we also have our Elite Experience, held in a long-haul destination again with your peers in the classroom. You will, of course, also get out and experience the destination so that you can better sell it to your clients.

Can I train and specialise in booking cruise holidays?

Yes – cruise is a huge growth area and lucrative too as it offers great commission and repeat booking rates. We have an amazing cruise team (division) and you’ll get to meet our cruise BCs during induction. They’ll be able to help you with your cruise enquiries and you can also join our optional cruise training for beginners, intermediate and expert level.

How do you know the training is working and how far in advance should I reserve a place?


In 2025, we’ve seen the highest number of consultants achieving the Money-Back Challenge (where we refund your Elite franchise fee if you make a set amount of money in your first 12 months).

That is probably down to a number of reasons. Firstly, research shows more people are choosing to use a personal travel consultant to save time, for peace of mind, plus the support and personal service that they get.

But also it’s because we are the number one for training people new to travel and we are constantly adjusting and evolving our training to make sure we are providing the best training there is to put you in the best position to make more bookings.

Please reserve your place for training at least a couple of months in advance. It’s very popular – especially if you want to train before Peaks, the January to March season when agents often book four times more holidays than any other time of the year.

Find out how to start by watching our Discovery videos.

Jenny Farenden

Jenny Farenden

Head of The Travel Franchise

Jenny has spent the better part of two decades helping franchise businesses grow – not just in numbers, but in reputation, reach, and meaning. She joined The Travel Franchise in 2022 and has been central to its transformation into the most recognised and awarded travel franchise in the UK.

View all posts by Jenny

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