One of the UK’s leading cruise specialists, Cruise.co.uk, has launched a new partnership that enables our travel consultants to sell its cruise-and-stay holidays – the first time these products have been available via the UK travel trade.
Until now, Cruise.co.uk has operated direct-to-consumer only. But growing customer demand and sustained interest from agents wanting access to its specialist cruise and stay packages has driven a major shift in strategy.
And our customer-facing brand, Not Just Travel, has been chosen as the sole launch partner.
This gives our consultants a significant competitive edge – access to a wider range of competitive cruise-and-stay packages, pricing and itineraries that cannot currently be sourced by other agents.
For prospects considering joining The Travel Franchise, this partnership demonstrates exactly why our model stands apart: major suppliers choose us first.
Steve Witt, Co-founder of The Travel Franchise/Not Just Travel, said:
“We are proud that one of the UK’s largest cruise suppliers has chosen Not Just Travel to launch this pioneering initiative. This unique partnership brings a whole raft of exclusive packages and value to our network. Cruise.co.uk complements our market-leading cruise offering and elevates it further with unique packages such as theme park and cruise and escorted tour combinations that you simply can’t source anywhere else.”
On hearing the announcement, travel consultant Matt Phillips said:
“It’s exciting to know that we are the first agency to have access to cruise.co.uk and have price parity, good commission and the opportunity to offer clients a broader competitive range of cruise-and-stay packages.”
What does Cruise.co.uk offer?
Cruise.co.uk’s cruise and stay proposition is built around three distinct holiday styles, all within one comprehensive programme:
- Tailor Made – Flexible cruise holidays combining cruises with flights and hotels
- Bucket List – Curated journeys to iconic, must-see destinations worldwide
- Hosted European – Exclusive hosted sailings with added destination experiences and onboard events
First package launched: Florida Frills & Caribbean Chills
The first product to launch is Florida Frills and Caribbean Chills, a fly-cruise and stay package featuring four major cruise lines:
- MSC Cruises
- Royal Caribbean
- Princess Cruises
- Carnival Cruise Line
Over the coming weeks, all North America cruise and stay products will be rolled out to our consultants, with worldwide itineraries to follow at a later date.
Tony Andrews, Managing Director of Cruise.co.uk, said:
“We’re thrilled to be opening up our cruise-and-stay programme to the trade for the first time. We’ve spent years refining these packages, which are designed to offer flexibility, incredible value and unforgettable itineraries. Working with Not Just Travel gives us the perfect platform to bring them to an even wider audience. Their expert consultant network, passion for travel and alignment with our customer-first approach make them an ideal launch partner.”
Why this matters if you’re considering The Travel Franchise
This partnership is about far more than cruise.
It proves that:
- Leading suppliers trust Not Just Travel to represent their brand
- Our consultants gain earlier access, better choice and stronger pricing
- Our model delivers real commercial advantage
Being part of The Travel Franchise means running your own business with the backing of industry-defining partnerships that help you win more customers and sell with confidence.
And this is just the start.
