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How do I check if a travel agent is legitimate?

How do I check if a travel agent is legitimate?

When planning a trip, consider using the services of a travel agent to help you book flights, accommodation and tours. However, with the rise in the number of online travel agencies and an increasing number of scams, it’s crucial to ensure you know how to check if a travel agent is legitimate.

In this article, we’ll outline the steps you need to take to verify the authenticity of a travel agent, including checking their accreditation and certification, researching their reputation, assessing their professionalism and experience, verifying their contact information and looking out for red flags.

Check for accreditation and certification

Frommers, a trusted travel guide publisher, emphasises the importance of checking a travel agent’s accreditation and certification to ensure they meet industry standards and maintain a professional conduct. These credentials demonstrate that the agent has undergone training and is held accountable by a recognised governing body.

What are the different types of certifications and accreditations?

To check if a travel agent is legitimate, check if they are listed with any of the following travel associations:

ABTA membership 

Check if the travel agent is a member of the Association of British Travel Agents (ABTA). ABTA is a leading travel trade association in the UK, and its members adhere to a strict code of conduct and offer financial protection to customers. Verify their membership on the ABTA website and search for the travel agent using their ABTA number or company name.

ATOL protection 

ATOL stands for Air Travel Organiser’s Licence and is a UK financial protection scheme for package holidays that involve  flights operated by the Civil Aviation Authority (CAA). An ATOL license means the travel agent meets specific financial and operational standards to protect customers in case of company failure. You can verify ATOL protection on the CAA website

IATA accreditation

Verify if the travel agent is accredited by the International Air Transport Association (IATA). IATA accreditation is a globally recognised certification ensuring the travel agent meets industry standards and practices.  

Company registration

Check the travel agent’s company registration details on the UK Companies House website. Ensure they have a registered office address, contact information and active company status.

Research the travel agent’s reputation

In Frommer’s article, it is emphasised that researching the reputation of travel agents is crucial because it helps travellers avoid scams, fraudulent activities and other potential problems that can ruin their trips. Here are some reasons why:

Avoiding scams

Unfortunately, some travel agents operate scams, such as selling fake tickets, misrepresenting the quality of accommodation or promising services they cannot deliver. By researching a travel agent’s reputation, travellers can avoid these scams and ensure they are booking with a reputable and trustworthy company.

Protecting financial interests

Booking a trip often requires a significant financial investment, and travellers want to ensure their money is safe. By researching the reputation of a travel agent, travellers know the company they are booking with is financially stable and has a good track record of handling customer funds.

Ensuring quality of service

A travel agent’s reputation can also provide insights into the quality of service they provide. Travellers want to make sure that they are working with a company that is responsive, helpful and provides high-quality travel experiences. By researching their reputation, travellers can get a sense of the company’s customer service standards and the experiences that other travellers have had.

What are the different sources for travel agent reviews?

There are several different sources for travel agent reviews, each with strengths and weaknesses. Here is a comparison of some of the most common sources:


TripAdvisor is one of the largest and most well-known travel review websites, and it includes reviews of travel agents. The site allows users to post reviews of their experiences with travel agents and rate them on a scale of one to five. TripAdvisor is an excellent source for a large volume of reviews, but the quality of the reviews can vary widely, and there is no way to verify that the reviewers are legitimate.


Trustpilot is a review platform that allows consumers to rate and review businesses, including travel agents. The site uses a transparent review system and users can see the reviewer’s name and the review date. Trustpilot also uses a verification system to ensure the reviews are from genuine customers. However, Trustpilot can be biased towards negative reviews, as people are more likely to leave a review after a bad experience.

Google Reviews

Google Reviews is a popular source for travel agent reviews. Users can rate travel agents and write reviews, with the ratings displayed on the agent’s Google business listing. Google Reviews can be helpful as it shows the average rating of the agent, but the reviews may not be as detailed as other sources.

Travel blogs and forums

There are many travel blogs and forums where travellers can share their experiences with travel agents. These reviews tend to be more detailed and personal than those on review websites, but they may be less reliable as they are not subject to verification.

How to evaluate travel agent reviews?

Very few travel agents are perfect; even quality travel agents often have a few negative reviews. The key is to look for an agent with a good overall reputation and a history of consistently providing great service.

When evaluating travel agent reviews, there are several factors to consider. 

Consistency of reviews

Agents with a lot of positive reviews that are spread out over several months or years are likely to be more reliable than those with a few positive reviews that were all posted within a short period.

Quality of reviews

Read through reviews carefully and pay attention to the language used. Reviews that provide detailed and specific feedback about a travel agent are generally more helpful than those that are brief and vague.

Response to reviews

Look for agents who respond to reviews, both positive and negative. A travel agent actively engaging with customers and addressing their concerns will likely be more reliable and committed to providing a good experience.


Research the travel agent’s reputation outside of their reviews. Look for news articles or other information that may provide insights into the quality of their services.

How important is the travel agent’s professionalism and experience?

The professionalism and experience of a travel agent can be crucial in ensuring a positive travel experience for their clients. A professional travel agent with extensive experience will offer valuable insights and recommendations, personalised services and support that helps clients navigate the complexities of travel planning and execution. 

An experienced agent ensures clients save time and money and avoid common travel pitfalls, while being able to address unexpected challenges during their trip. The best travel agents help their clients make informed decisions about their travel arrangements, ensuring they get the most out of their trip while staying within their budget and preferences. 

What are the advantages of using a professional and experienced travel agent?

There are several advantages to using a professional and experienced travel agent.


A professional travel agent has in-depth knowledge about destinations, travel routes and the best times to visit different locations. They provide valuable advice on where to go, what to see, and how to make the most of your trip.


Planning a trip can be time consuming and overwhelming, especially if you are unfamiliar with the destination. A travel agent can handle all the details, from flights and accommodation to tours and activities, saving you time and hassle.

Personalised service

An experienced agent will work with you to understand your travel preferences and tailor your itinerary accordingly. They can recommend hotels, restaurants and activities that suit your tastes and budget, making your trip more enjoyable.


In case of any unforeseen circumstances during your trip, a travel agent can provide support and assistance. They can help you with flight cancellations, lost luggage and other travel-related issues, ensuring your trip runs smoothly.

Exclusive deals and discounts

Travel agents often have access to exclusive deals and discounts that may not be available to the general public. They can help you save money on flights, accommodation and other travel expenses, making your trip more affordable.

How do you assess a travel agent’s level of professionalism and experience?

Other than checking their accreditations and membership of industry organisations, there are several things you can do to assess a travel agent’s professionalism and experience. 

Ask for references 

Ask the travel agent for references from previous clients. This allows you to speak directly with someone who has worked with the agent before and can provide you with an honest assessment of their services. Most good travel agents will have a list of clients you could contact.

Enquire about their experience

Ask them about their experience in the travel industry, including how long they have been in business and what types of trips they specialise in. This gives you a sense of their level of expertise and whether they are well-suited to meet your specific travel needs.

Evaluate their communication skills

Pay attention to how the travel agent communicates with you. Are they responsive, friendly and timely in their communication? Do they listen to your needs and provide personalised recommendations? A professional and experienced travel agent should be able to communicate effectively and provide excellent customer service.

How important is it to verify the travel agent’s contact information?

Frommers emphasise the importance of verifying the contact information of a travel agent before booking travel arrangements with them. This is crucial because it ensures that the traveller can communicate with the agent in case of any changes or issues that may arise during the travel process.

One of the main reasons why verifying contact information is essential is to avoid falling victim to travel scams or fraud. Some scammers impersonate legitimate travel agents and provide fake contact information, which could lead to travellers losing their money or having their personal information stolen.

Furthermore, in the event of unexpected circumstances such as flight cancellations, delays or natural disasters, travellers need to be able to get in touch with their travel agent quickly. Accurate contact information allows the traveller to communicate their needs and preferences with the agent, who can assist in finding alternative travel arrangements or accommodation.

What’s the best way to check that a travel agent’s contact information is legitimate?

Verifying travel agents’ contact information is crucial for ensuring that customers can reach them and receive the services they need. There are several methods for verifying travel agents’ contact information.

Direct Contact

This method involves contacting the travel agent directly by phone or email and verifying their contact information. Although this can be time consuming, it is often the most reliable method.

Online Verification

You can use online resources such as directories, business listings or social media platforms to verify the travel agent’s contact information. This approach is quick and easy, but may not always be reliable.

Third-Party Verification

This method involves using a third-party service or platform to verify the travel agent’s contact information. It can be a reliable method but may come with additional costs.

What are the red flags for evaluating a travel agent’s legitimacy?

According to Frommers, some red flags to look for when assessing the legitimacy of a UK travel agent are:

Lack of accreditation 

Reputable travel agents in the UK should be accredited by organisations such as ABTA (Association of British Travel Agents) or ATOL (Air Travel Organisers’ License). If an agent does not have such accreditation, it may be a warning sign that they are not legitimate.

Unsolicited calls or emails

If you receive an unsolicited call or email from a travel agent offering you a deal that seems too good to be true, it probably is. Legitimate travel agents do not usually contact customers in this way.

Lack of transparency

A reputable travel agent should be transparent about their fees, as well as any terms and conditions that apply to the booking. If an agent is not upfront about these details, it may indicate that they are not legitimate.

Pressure to pay upfront

Be wary of travel agents who pressure you to pay for your booking upfront, especially if they do not accept credit card payments, as this could indicate a scam.

Lack of a physical address

A legitimate travel agent should have a physical address you can verify. It could be a warning sign if the agent only has a P.O. Box or a virtual office.

Poor online reviews

Before booking with a travel agent, check their online reviews on websites such as TripAdvisor or Trustpilot. If the agent has consistently poor reviews or a lot of complaints, it may be best to look elsewhere.

Unprofessional conduct

If the travel agent behaves in an unprofessional manner, such as being rude or pushy, it may be a warning sign that they are not legitimate.

Overall, it is essential to do your research and take the time to evaluate the legitimacy of a travel agent before booking with them.

How to respond to red flags

If you encounter any red flags that indicate a potential lack of legitimacy of a travel agent, it’s important to take certain precautions before doing business with them. 

Be cautious if the travel agent requests payment in cash. Instead, use a credit card or other secure payment methods for travel bookings, making it easier to recover your money if something goes wrong. However, before making any payments or commitments, double-check the travel arrangements provided by the travel agent. Verify bookings with airlines, hotels and other service providers to ensure they are legitimate.

If you’ve done due diligence regarding the travel agent’s contact details, accreditations and reputation but are still concerned about their legitimacy, it’s best to trust your instincts and look for another professional. Don’t be pressured into making a decision if you’re not comfortable.

Final thoughts on identifying legitimate travel agents

In conclusion, it is crucial to ensure the legitimacy of a travel agent before entrusting them with your hard-earned money and travel plans. To verify the credibility of a travel agent, you can check their registration with relevant authorities, read reviews from previous customers and enquire about their affiliations and accreditations. For example, if you were to check and see whether Not Just Travel is a legitimate company you would see that they are part of ABTA, that they have great TrustPilot reviews and have been around for many years. They have numerous travel suppliers and key trade partners including big name brands such as NCL Cruises, Virgin Voyages, Gold Medal, Travelpack, Audley Travel and more. You can also Google the company and see that they are frequently featured in newspapers including leading industry travel publications such as TTG and Travel Weekly. The company is extremely interesting because many of its agents operate their own home-based business through investing in The Travel Franchise. It means that they are totally committed and passionate about what they do and offer incredible customer service because the growth of their business depends on referrals and repeat business. If you want to experience the level of customer service, book your next holiday with a Not Just Travel agent and check out the franchise opportunity at The Travel Franchise.

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