When you join The Travel Franchise, you don’t need to be a social media pro. Our social media marketing manager, Amy-Lou, will have you creating scroll-stopping posts and attracting followers in no time.
From day one, you’ll learn how to set up a professional Facebook page and other platforms, with all the graphics, templates and assets you need ready to go.
We’ll show you the apps to use for scheduling and creating content – but we’ll also give you ready-made posts, so all you need to do is copy, paste, and share.
And if you ever forget how to do something, the Knowledge Hub is always there. It’s a place where you can rewatch training videos anytime.
“We’ve got some great new social training videos where I go back to the very beginning – everything you need to know.”
The Hub even suggests a ‘Something Social’ idea for you every day if you want it.
Watch as Amy-Lou gives a sneak preview!
Of course it’s important to create your own content too, according to Amy-Lou. Her big tip? Take your customers on a journey. Share your USPs — or as she calls them, your superpowers. For example, our consultants promise they’re only a WhatsApp away while clients are abroad.
“I call being a WhatsApp away a bit of a superpower. Start there, then share some gorgeous destinations. Social media is about storytelling. Chances are, you’ve got a phone full of holiday snaps. Pick that magical memory you still talk about – and share it.”
Holiday offers are another winner.
“You get access to 450 brands and 45 key trade partners, all with weekly offers. When you become an agent with us, you’ll be given an ID which will enable you to join their agent groups, copy their posts, and share. It’s that easy.”
And yes – it works.
There are also reels to share.
“One reel I created for a TC led to three Disney holiday bookings – super exciting!”
But Amy-Lou is also a big believer in putting your face on your feed.
“You are your brand. Louise, one of our consultants, has embraced this – having fun, showing her personality, and making people smile. That’s what social media is about.”
She recommends always capturing content on trips, day outs and holidays.
If you join on the Elite package, you’ll even get two free overseas mentorship retreats – perfect for content.
And if you join the Cruise Division and Expert Cruise Club, you’ll have ship visits to film and share.
We’ve also launched a new Facebook community where you can message Amy-Lou, swap ideas with other members, and get little challenges to help you grow your skills.
“You message me, share stuff with other members, and I often give you a little task to do to help you learn new things.”
And while social media is powerful, it’s not the only way to connect with customers. The marketing team also provides BNI networking scripts and ready-made email templates to reach your audience.
So don’t worry about not knowing about marketing when you join, we’ve got the experts onboard to show you how. And it’s all included in your franchise package!
