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Is it more expensive to book a holiday through a travel agent?

Is it more expensive to book a holiday through a travel agent?

Whether it’s cheaper to book a holiday through a travel agent or organise it yourself is a common question. It’s a topic that has become more relevant in recent years with the apparent ease of booking trips independently thanks to the rise of online travel agencies and the ability to book directly with a tour operator, airline or hotel.  

While the independent do-it-yourself approach can appear to offer control and customisation, there are still numerous benefits to using a travel agent for your holiday planning. This article will explore the advantages of working with a professional travel agent, including their expertise, access to deals and discounts and the more personalised support some agents (for example Not Just Travel) provide. By understanding these benefits, you can make an informed decision about who to book a holiday with.

The benefits of using a travel agent

There are numerous benefits to using a travel agent, whether you go to a high street agency, contact a personal travel consultant or choose the convenience of an online travel agent. Using one can help you enjoy a smoother, more bespoke and enjoyable travel experience, with the added benefit of expert support should any issues arise during your trip.

Expertise and convenience

One reason people use travel agents is the expertise and convenience they provide. Travel agents have in-depth knowledge of destinations, accommodations and transportation, saving you time and effort when planning a trip. They also offer personalised recommendations based on your preferences, which might be challenging and time consuming to find through online research alone. 

Travel agents often have insider information on the best times to visit specific destinations, upcoming events and other factors impacting your trip. This helps you avoid tourist traps and ensure a more authentic experience.

In some cases, this convenience and expertise come with a premium price, as travel agents may charge service fees or higher package prices for their services. However, this is not always the case. As some travel agents are paid via commission from the travel suppliers you won’t pay any more and, in some cases, it may be less than the price you can find online.

Access to exclusive deals and discounts

Travel agents often have access to exclusive deals not available to the general public, thanks to their relationships with airlines, hotels and tour operators. This can result in significant savings, making booking through a travel agent more cost-effective than doing it yourself. 


Planning a holiday can be time-consuming and stressful, especially if you’re unfamiliar with the destination. If you work for yourself, factor in your time that could prevent you from working and earning money. Travel agents handle all the details, from booking flights and accommodations to arranging tours and activities, saving you valuable time and effort. And remember, many do not charge you for their time!

Group travel and packages

Travel agents excel at organising group travel and all-inclusive packages, which can be more cost-effective than booking each element separately. By negotiating with suppliers on behalf of a group or leveraging their buying power, travel agents can secure better rates for accommodations, activities and transportation. By using a travel agent you take advantage of the long-standing relationships they have built up over the years. 

Additional services and support

Travel agents can provide additional services and support, such as assisting with visa applications, offering travel insurance or providing guidance on local customs and regulations. Some personal travel agents are available via WhatsApp if you need assistance. One agency, Not Just Travel, has a great reputation for providing this service.

Unforeseen circumstances and flexibility

When booking through a travel agent, they may provide support in the event of unforeseen circumstances, such as flight cancellations or changes to your itinerary. Make sure that they are a member of the Association of British Travel Agents (ABTA) the industry body that assists and protects you should something go wrong.

A travel agent vs booking online

Both using a travel agent and booking online has advantages.

Planning a trip can be time consuming and overwhelming. Liaising directly with a travel agent simplifies the process: they will do the research, make reservations and coordinate all the necessary details on your behalf.

Online booking platforms lack this personal connection, which can make the experience feel more transactional and impersonal.

Personal travel agents can coordinate multiple aspects of your trip, from flights and accommodations to tours and activities. Having got to know you, they can offer suggestions for restaurants, shopping and local attractions, ensuring you have a more well-rounded and customised experience. Online booking platforms typically focus on individual components, which can leave gaps in your itinerary.

If something goes wrong during your trip, such as a flight cancellation or a hotel mix-up, your personal travel agent can serve as your advocate. They can help you find alternative solutions, negotiate with suppliers and ensure a smoother travel experience. 

With online booking, you may have to navigate customer service systems and solve problems on your own, which can be stressful and potentially ruin what should be a relaxing break. 

Building a relationship with a travel agent means you have a reliable professional to turn to whenever you need help planning a trip. They can get to know your preferences and anticipate your needs over time, making future travel planning even more seamless and enjoyable.

While online booking may offer some conveniences, such as instant confirmations, these benefits are often offset by the personalised service, expertise, and support that a personal travel agent can provide. By working directly with a travel agent, you gain a knowledgeable partner – in many cases, a friend – who can help you create unforgettable experiences and handle any unexpected challenges that may arise during your journey.

Why is it important to use a travel agent for certain types of travel?

While online platforms have made it easier to book travel independently, travel agents can still offer valuable expertise and services for certain types of travel. Here are some instances where using a travel agent might be advantageous:

Complex itineraries 

If you’re planning a trip with multiple destinations, flights and accommodations, a travel agent can help coordinate all the details and ensure a smooth experience. With so many pieces of a puzzle to negotiate, they can, for example, cut down on waiting times at airports, ensure transfers are booked in advance, arrange early or late hotel check outs or book airport lounges.  

Group travel

Organising a trip for a large group can be challenging. A travel agent can help with logistics, negotiate group rates and manage the needs of all travellers, including those who may have special needs or more specific requirements.

Specialised trips 

If you’re planning a unique trip, such as a luxury vacation, honeymoon or adventure travel, a specialist in these experiences can provide expert advice and tailored recommendations.

Cruise vacations

Cruise travel agents can help you choose the right cruise line, ship and itinerary and advise on shore excursions and other cruise-related details.

Travellers with specific needs

If you have special requirements such as accessibility, dietary restrictions or health concerns, using a travel agent can help ensure that your needs are met throughout your trip.

Incentive and business travel

Travel agents can handle the logistics of corporate trips, conferences and incentive programmes, ensuring a seamless experience for the company and its employees.

Time-sensitive or last-minute travel

If you need to book a trip on short notice, a travel agent can help find the best options and deals quickly and efficiently. This is when their special relationships with suppliers can unveil trips and availability that you’d never find yourself online. 

Travel during peak seasons or high-demand events

A travel agent’s connections and expertise can help you secure accommodation, flights and other arrangements during busy travel periods or popular events when availability is limited.

What are the common misconceptions about using a travel agent?

Several common misconceptions about using travel agents may dissuade people from seeking their services. One is the belief that travel agents are more expensive than booking trips independently. This isn’t always the case. While some may charge a fee for their services, some do not. Instead, rather than charging you, they earn a commision from the airline, the hotel or tour operator. Make sure you ask the agent upfront what they charge – a good agent will always be transparent. It’s also worth noting that very often agents have access to exclusive deals and discounts that they pass on to you. 

Additionally, travel agents are skilled at creating travel itineraries that maximise the value of a trip, further offsetting their fees.

Another widespread misunderstanding is that the internet has rendered travel agents obsolete. Although finding and booking travel arrangements online is possible, personal travel agents offer personalisation, expertise and convenience unmatched by do-it-yourself methods. They can help clients navigate the overwhelming amount of information online, streamline the booking process and offer tailored recommendations based on individual preferences and requirements.

A further misconception is that travel agents only book generic, pre-packaged vacations. While travel agents can indeed book such trips, they are also experts at designing tailor-made holidays that cater to their client’s personal and unique interests and desires. 

Some people also mistakenly believe that travel agents are biased and only recommend specific companies or destinations because they receive commissions. Reputable travel agents should always prioritise their client’s needs and work diligently to find the best options, regardless of commissions.

Comparing the total costs of booking through a travel agent and booking online

There are several factors to consider when comparing the total costs of booking a trip through a travel agent and booking online. Each with its own advantages and disadvantages, and the best option for you may depend on your specific needs and preferences.

Service fees

Many travel agents charge a service fee for their expertise and assistance booking a trip. These fees can vary depending on the complexity of the journey, the agent’s experience and the agency’s pricing structure. Online booking platforms generally do not charge service fees, as their costs are covered through commissions from suppliers. It’s worth looking for those personal travel agents who also work on a commission-only basis – rather than charging you. This then gives you peace of mind that you’re not paying over the odds. 

Price comparison and deals

Online booking platforms allow users to easily compare prices and options from multiple suppliers, highlighting the  lower prices. In contrast, travel agents often have access to exclusive deals or discounts. Comparing prices from both sources is essential to ensure you’re getting the best deal possible.

Travel agents are known for their ability to tailor trips to individual preferences and needs. They can secure better deals, upgrades or unique experiences unavailable online. In contrast, online booking platforms typically offer a more standardised experience, which can be limiting for travellers seeking a highly personalised trip.

Time investment

Working with a travel agent can save you time, as they will handle the planning and booking process for you. This can especially benefit those with limited time or a busy schedule.

Booking online requires more time and effort, as you need to research, compare, and book each trip component. Bear in mind, could this time perhaps be spent actually earning money?

What are the additional services provided by travel agents?

Travel agents offer various additional services to make your travel experience seamless and enjoyable. These services cater to leisure and business travellers and can be customised to fit individual needs and preferences. Some of the additional services provided by travel agents include:

  • Itinerary planning
  • Booking assistance
  • Travel insurance
  • Visa and passport assistance
  • Group travel coordination
  • Travel advisories and updates
  • Special requests and accessibility need
  • Loyalty programmes
  • Business travel services
  • Destination expertise
  • Personalised service

How to find the right travel agent

Finding the right travel agent is important and can lead to a better, more personalised travel experience, save you time and money and provide peace of mind during your trip. 

A good travel agent will take the time to understand your unique needs, preferences and interests, creating a tailor-made holiday that suits you perfectly. They can also simplify the planning process and manage all the logistical details, saving you considerable time and effort. Knowing that a professional is handling the details of your trip allows you to relax and enjoy your vacation.

Travel agents often have access to special promotions, discounts and exclusive amenities, leading to significant cost savings and added value for your trip. 

If any issues arise during your trip, such as delayed flights or booking errors, a reliable travel agent will act as your one point of contact, working to resolve problems quickly and efficiently on your behalf.

What are the advantages and disadvantages of using a travel agent?

Using a travel agent has advantages and disadvantages. Your decision will depend on your preferences, budget and desired level of involvement in the planning process.

The benefits of using a travel agent include:

  • Expertise
  • Time saving
  • Personalised service
  • Access to deals
  • Problem resolution
  • Peace of mind

The disadvantages of using a travel agent include:

  • Cost (if they charge for their service – most do not)
  • Limited flexibility (are they available in the evenings/weekends)
  • Potential bias (some high street agents may be tempted to suggest holiday brands with incentives or bigger commissions)

The importance of communication and trust in the relationship with the travel agent

Communication and trust in the relationship with your travel agent is crucial for creating a personalised and satisfying travel experience, addressing problems efficiently and fostering a long-term relationship that can enhance your future trips.

When is it appropriate to use a travel agent?

Using a travel agent is particularly relevant when planning complex itineraries, specialised trips or group travel. They can save time and effort by managing the logistics, providing expert guidance for first-time travellers or those visiting unfamiliar destinations, and offer access to exclusive deals. Travel agents also help navigate language barriers and ensure a smooth experience for their clients. They are valuable for those who prefer a professional’s support throughout the trip, especially when it comes to handling unforeseen issues and advocating on the traveller’s behalf. 

How to book flights through a travel agent

Booking flights through a travel agent offers several benefits, including their expertise in finding the most convenient routes and competitive prices. Travel agents have access to various booking systems, enabling them to identify the best flight options for your needs. 

In case of any changes or disruptions to your flights, a travel agent can act on your behalf, helping you rebook or make alternate arrangements. Overall, using a travel agent for flight bookings can save you time, effort and potentially money, while providing peace of mind and expert support.

The importance of finding a travel agent who specialises in flights

Finding a travel agent who specialises in flights is important because their expertise and experience can significantly enhance your travel experience. 

Flight specialists are well-versed in navigating complex booking systems, routing options and airline policies, ensuring you get the best possible flights for your needs. They fully understand the complexities of fare structures and can often find competitive prices or take advantage of promotions. They will know which airlines have the best business class seats, the best seats on the plane and which airlines have lower cancellation rates or delays.

Furthermore, their knowledge of airline partnerships, frequent flyer programmes and airport nuances can lead to smoother connections and travel experiences.

Travel Agent vs. DIY Booking: Weighing the costs of your holiday 

In this article, we’ve explored the importance of finding the right travel agent, the advantages and disadvantages of using one and the value of flight specialists. Travel agents can save time, effort and money while providing personalised service, expert recommendations and problem resolution. 

If you’re looking to book your next holiday then consider using an agency that has a good Trust Pilot review and has an excellent reputation for personalised service eg a Not Just Travel consultant. Not Just Travel consultants earn their money via commission, rather than charging you a service fee. They have access to hundreds of suppliers and deals, allowing them the choice and flexibility to tailor a holiday specifically to your needs. They also have a high repeat booking rate which means many customers are clearly happy with their service.  

And, if you like the idea of becoming a travel agent yourself, running your own business from home and helping arrange people’s dream holidays, then The Travel Franchise is the perfect place to start. You’ll receive in-depth training, expert mentorship and all the resources you need to start your own travel consultancy – even if you have no experience in the travel industry. Contact The Travel Franchise team today and start planning your dream career!

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