Meet our top trainer Toni who can turn you into a travel expert

7 min read

Curious how 98% of our franchisees, many with no prior experience in travel, achieve such great success?
The answer lies in our exceptional training and support, a key factor that consistently shines in our TrustPilot reviews.


We’re always refining and enhancing this aspect of our business to ensure our franchisees have the tools they need to thrive. That’s why we revamped our Academy at the end of 2024. It’s been a game-changer in how we deliver training and how quickly new franchisees climb our career ladder.

But we didn’t stop there. In 2025, we also expanded our team of Business Development Managers (BDMs), the mentors who guide and support our consultants at every stage of their journey.
With the highest BDM-to-member ratio in the industry, we’re committed to helping our new recruits reach success even faster.

To tell you more and what you can expect when you sign up, we catch up with Toni who delivers our 5-day virtual training and is an expert in travel.

So tell us about yourself Toni


“I joined The Travel Franchise over 10 years ago as a travel consultant, and I’ve been with the company ever since, taking on various roles and running my own consultancy. I know this business inside and out.
When I first started, I was completely new to travel, so I understand exactly what new franchisees are going through. I’ve been in your shoes and I know the concerns and questions that come with starting something new.
I’ll be there to guide you through your induction training week.
Over the years, I’ve watched our training evolve and grow, adapting to the changing needs of the industry. Given that nearly 98% of our franchisees come from outside the travel sector, it’s crucial that we share our knowledge and expertise to help you hit the ground running.”

Can you tell me about the process: What happens when I sign up?

“When you join The Travel Franchise you’ll receive a login to our online Academy, which gives you access to our pre-induction training modules. There’s loads of content in there to help you with your business setup, such as how you register your company and for VAT, plus information on suppliers and terminology used in the industry. All this means you’re much more prepared for the week ahead.”

What can I expect during the five-day virtual induction training?


“Our induction training runs live and online from Monday to Friday, 9am to 5pm. We’ve designed the programme to be engaging and interactive, ensuring it’s not just PowerPoint slides all day. With plenty of practical sessions, you’ll be able to immediately apply what you learn in real-world scenarios.
Throughout the week, we’ll cover key areas like finding prospects and customers, mastering customer service, refining sales techniques, and getting familiar with suppliers and systems.
You’ll also learn how to navigate our booking systems and CRM platform, and we’ll provide all the necessary logins so you’re ready to take live bookings by the end of Friday.
By the time the week is over, you’ll have gained the confidence and skills needed to hit the ground running — and you’ll be excited to start sharing your incredible new business with the world.”

Who delivers training?

Toni will deliver training most of the time, but we also bring in people from other specialist areassuch as members of our cruise or social media divisions.

What happens then?


“At the end of your induction week, we don’t just send you off on your own. On the Friday, you’ll meet your dedicated Business Development Manager (BDM) — your personal mentor who will guide you every step of the way from that point forward.
Our BDM team brings a wealth of industry knowledge and experience, with many having worked with tour operators, managed retail stores, or held senior roles in the travel sector. Some of our BDMs have over 30 years of experience in the industry and extensive backgrounds within Not Just Travel, making the support you’ll receive absolutely invaluable.
Your BDM will be there for you, offering regular one-to-one video calls or face-to-face meetings, and will be available via WhatsApp, email, Facebook, and other channels. You’ll never feel alone in your journey.
In addition to your BDM, you’ll also have access to our dedicated support team, who work extended hours Monday to Friday and are even available on Saturdays. The level of support we provide post-training is second to none, with a whole team of experts ready and eager to help you succeed.”

Is there any more training following induction?


“There is always optional training every week. The one thing about the travel industry is that it never stops evolving. So we have to ensure we have everything in place to allow you to keep up.

For starters, we appreciate not everybody retains everything from their induction training week, because it’s full on. So on our Hub – to which you’ll have your own login – you’ll find loads of videos and recorded webinars that cover what we’ve delivered during induction. So it’s all there for you to refresh your knowledge and watch in your own time.

In addition, every Wednesday we have a weekly webinar with one of our suppliers or key trade partners so you can learn exactly what they offer and get to know them. You can join in live, interact and ask questions but the webinars are also recorded so you can watch them at a later date

As well as our virtual training, we hold many invaluable in-person trainings too. Throughout the year we have Elite training days across the UK. And then we’ll take you overseas on our Millionaires’ Retreat and our Elite Experience. You’ll get in-person training from our company co-founders, our business development team and our trainers, but also you’ll get to mix with your peers and learn from each other.

And I mustn’t forget our amazing Cruise Division. Our cruise experts such as Duncan and Kerrie, have years of extensive knowledge in the cruise industry, working for cruise lines, working on board and selling cruise holidays themselves.

You can join beginner, intermediate and expert cruise courses which means you’ll learn not only about the individual cruise lines but also specific ships. This will really help you sell that product confidently, even if you’ve never been on a cruise yourself.”

What do franchisees think of your training?

“Our training is second to none. But don’t just take this from me. Please check our Trustpilot reviews. We have five-star reviews from previous franchisees that have joined us. So you may want to read those and form your own opinion.

Having been with the company for so long, I’ve seen how our training division has grown and evolved over the years.

We’re a dedicated team and it’s our job to ensure that all the changes in the industry are reflected in our training so that it’s completely up to date and our consultants have all the accurate information. From day one, we’re giving you top-standard training.

We’ve just announced that we’re doubling the size of our BDM team giving you even more support. This is fantastic.”

Ready to sign up? Chat to us and get access to our gold star training and support – not just at the start, but throughout your entire time as a travel consultant with us.

Jenny Farenden

Jenny Farenden

Head of The Travel Franchise

Jenny has spent the better part of two decades helping franchise businesses grow – not just in numbers, but in reputation, reach, and meaning. She joined The Travel Franchise in 2022 and has been central to its transformation into the most recognised and awarded travel franchise in the UK.

View all posts by Jenny

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