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Not Just Travel appoint experienced industry executive Cherie Richards

Cherie Richards

We’re delighted to announce that we’ve appointed the highly talented and experienced travel executive Cherie Richards to our Senior Management team.

Cherie will become our Chief Business Development Officer.

At a time when other companies are downsizing, we’re continuing to invest in the best people, tools and technology to ensure that our consultants stay ahead of the game.

Cherie’s appointment means that we now add even more strength to an already award winning business model.

In her new role, Cherie will help you grow your business by drawing on 27 years commercial experience in the travel industry. Her goal is to help all our consultants generate more profit and provide even better customer experiences.

She will also head up a brand new division of the company, designed for the best existing travel agents in the UK who want a commercial package that works in their favour and allows maximum flexibility.

It’s yet another example of how you’ll benefit from our continuous improvement when you join us

Leaving her previous role after 15 years was a huge decision, but one made with excitement. On the decision to join, Cherie says:

Not Just Travel’s fresh thinking and entrepreneurial spirit are irresistible. Co-founders Steve Witt and Paul Harrison are inspirational as they continue to re-write the rules of the travel industry. They allow their travel consultants the freedom to do business in their own way, while providing unbeatable support and training. I can clearly see that Not Just Travel is breaking into new territory with a bolder vision than any other I’ve seen. I simply have to be a part of it.”

Cherie Richards

Co-founder Paul Harrison says:

During Covid-19 we’ve used the time to take stock and plan for a new future. Cherie’s appointment shows our confidence and commitment, in these harshest of times, as we further invest in our business and create a bold vision for what will be the “new normal” when our industry returns.

Our intent is to make Not Just Travel the very best offering to experienced travel agents and people who are new to travel alike. We’re looking for anyone who has an entrepreneurial spirit and wants to be part of something special – building their own business under our award winning umbrella.”

Paul Harrison

And fellow co-founder Steve Witt adds:

In our first six years as a franchise, we’ve helped changed lives for hundreds of people, won many industry awards and yet we feel like we’re just getting started. So far, we’ve just built the foundations so that we can go on and create the best entrepreneurial opportunity in travel, here in Britain.

The next few months will see some major changes and enhancements to our business as we innovate further and attract the very best, both in our corporate structure and in our amazing Travel Consultant business partners. Watch this space as we change through the gears and continue to disrupt”

Steve Witt
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