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Now is the best time to join us – and that’s official 

Tourism is back. Once again holidays are a firm fixture on household agendas. And that’s official. 

The latest figures from the UN Tourism’s World Tourism Barometer report released in May 2024, show that 2024 is witnessing a full and total recovery in international travel – even surpassing 2019 levels by 2%. 

Jet2 and Tui this summer operate their biggest ever summer programmes after significant expansion, which means agents have the potential to sell more package holidays than ever before.

Spain remains the number one choice for UK holidaymakers and it is the Brits that are leading the country’s Covid bounce back. In April 2024 alone some 1.5 million Brits flocked to its shores – that’s 8.5% higher compared with April 2023.

According to YouGov’s UK Travel Trends 2024 report, Italy is the second most popular choice among British holidaymakers, while Greece, a perennial favourite among Brits, takes the third spot and reports soaring tourism figures this year. 

Further afield, according to the UN Tourism report, the Caribbean is increasingly enticing holidaymakers to its golden sands. The island of Curaçao for example has seen a 45% boost in visitors in the first three months of this year compared to those pre-pandemic days. 

And it seems that we’re increasingly on the hunt for adventure. Take Tanzania for example: it’s reported a 53% increase in tourists in the first quarter of 2024 compared to the first three months of 2019. 

So, it would seem that our desire to travel has never been greater. But more so, as the economy shows signs of bouncing back, we’re even prepared to spend more on our holidays. 

According to NatWest’s Retail and Leisure Outlook Report 2024, some 17.3% of UK consumers plan to spend more on holidays this year compared with last year. Even among those expecting their finances to weaken in 2024, a third (33.5%) plan to increase holiday spending.

In fact, the YouGov report reveals that of those Brits planning to take a holiday this year, 57% anticipate taking between two to four trips.

Our agents are certainly feeling the surge in demand every day – they are busier than ever and they’re raking in the commission.

Like Ami for example. In April alone she booked a whopping £270,000 worth of holidays. In two years she’s totted up more than £3 million of bookings. 


And then there’s Becky, she started her business two years ago and she’s booked well over £1 million, plus, she’s opened her own high-street office and taken on a member of staff to be able to keep up with the demand. 

Average prices of holidays are going up and it’s not unusual for our clients to take single big bookings with five over £50k bookings so far this month.

As it would seem, holidaymakers are sparing no expense. Confidence to travel is sky high and customers are hell bent on working through their bucket list of dream destinations.

They want these once-in-a-lifetime trips to be out of this world and hence more are enlisting the help of a travel agent – someone who can help them choose the best destinations, the ideal hotels, the most convenient flights, the most efficient transfers and then be there behind the scenes to make sure it all goes to plan. 

Eamonn Holmes OBE alongside co-founders Paul Harrison and Steve Witt and brand ambassador Hayley Sparkes

As our travel agent champion, Eamonn Holmes OBE the broadcaster and journalist says: “During the pandemic it was clear that those who had booked through travel agents had support and advice when they needed it most.

“If I want something done I get someone with expertise in that field to do it and travel is no different. I would never think of booking my holiday independently. I pick up the phone and talk to a travel consultant who I know and trust, and who can add a layer of value and security to
help navigate any uncertainties, ensuring a smoother and more enjoyable travel experience.”


Latest statistics from IBS Software prove that this attitude is becoming the norm. According to its research, 47% of people now prefer to book their travel via with a travel agent. 

And, you may be surprised to learn that it’s the younger generation of holidaymakers – the millennials and Gen Z population – who are leading this march. Some 38% of millennials and Gen Z are opting to use traditional travel agents, as opposed to booking digitally. 

So it looks like travel agents are in favour and the future is bright (which is good, because you always need your sunglasses in this job!).

If you want to take advantage of this surge in demand, you can train to become a personal travel consultant with us in just five days and then earn while you learn in our Academy. We’ll provide you with all the support you need to set yourself up a thriving travel business – even if you’re new to travel.

You’ll have an award-winning brand behind you (we’ve been voted the Top Travel Homeworking Agency no less than 10 times!). You can work the hours that suit you – you can go for it full time, part time or even earn a bit of extra money on the side. 

If you’d like to know more about the opportunity, sit back and watch our Discovery videos to see how you can change your life and create an exciting and thriving travel business. 

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