Self-booking a cruise online vs travel agent: Pros & cons

6 min read
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Whether you’re dreaming of sun-soaked beaches, exotic ports of call or endless ocean views, the first step to your cruise begins with one big decision: should you book online or enlist the help of a travel agent? What are the benefits and disadvantages? In this article, we’ll navigate through the pros and cons of both options, so you can confidently make an informed choice that’s best for your needs.

What are the benefits of using a travel agent for a cruise?

What are the benefits of booking a cruise through a travel agent as opposed to booking directly with the cruise line? Using a travel agent for a cruise offers numerous advantages that can enhance your overall travel experience.

One of the primary pros is the expert knowledge and personalised service that travel agents provide. They have access to a wealth of information about various cruise lines, destinations and itineraries, allowing them to match travellers with the perfect cruise to meet their preferences and budget.

Additionally, travel agents often have exclusive deals, discounts and added perks that aren’t available to the general public, such as onboard credits, complimentary upgrades and special excursion packages. Their expertise also ensures a smooth booking process, handling all the details from start to finish, which can save travellers time and reduce stress.

Travel agents are also invaluable in providing support in case of unexpected issues, such as cancellations or itinerary changes, offering a level of personalised assistance that online booking platforms cannot match. Overall, utilising a travel agent can result in a more tailored, cost-effective and hassle-free cruise holiday.

Booking a cruise with a travel agent: Pros

Below is a quick summary of all the perks of booking a cruise through a travel agent:

  • Personalised advice from a knowledgeable source: You may not know about on-board credits and prepaid gratuities or how to organise shore excursions before your cruise trip. There are also cabin choices and meal times to consider, all of which a travel agent can help you navigate with ease.
  • Leave the details to the experts: A travel consultant will be able to choose the perfect itinerary for your tastes, preferences and budget due to their vast knowledge.
  • Help you with special requests and preferences: Whether it’s food, drinks or any special requests, your travel agent can help organise these for you so that you have a completely hassle-free experience.
  • Access to perks and special deals: Travel agents often have better buying power and can organise greater savings and special deals for individuals, couples or groups.
  • Solves problems and reduces stress: Whether it’s a delayed flight or a different type of challenge, the right travel agent will be at your side, ready to assist you in having a seamless journey since they prioritise customer service and providing a great customer experience from booking to disembarking.
  • Price – It won’t cost you any more: As agents are paid by the cruise line, using an agent won’t cost you any more money, but it will save you time and stress.

Booking a cruise with a travel agent: Cons

While there are certainly many advantages to booking a cruise through a travel agent, there are also some cons worth considering. These include:

  • Finding the right travel agent is not always easy: You need to find someone you know, like and trust and be prepared to spend some time chatting to them giving them personal details to help them source your dream trip. Some people begin their search by Googling an ‘online cruise agency’ but in reality, most travel agencies now have people that specialise in cruises. 
  • Can only book during business hours: Unlike self-booking a cruise online, which can be done at any time of the day, a travel agent usually only works during business hours unless they are a ‘homeworker’ for example a Not Just Travel agent.

What are the benefits of self-booking a cruise online?

Booking a cruise online independently also has some advantages and disadvantages. Before you get started, it’s important to consider both sides so that you make the best decision for your needs.

Self-booking a cruise online: Pros

Here are some of the advantages of self-booking a cruise online:

  • The chance to do your own research: Although it will take you longer, you’ll have the chance to do your own research and read up about the intricacies of cruise travel at your own pace, ensuring you are comfortable with the journey and the details that lie ahead.
  • Book when it’s convenient for you: Because all you need is a computer and an internet connection, you can book a cruise directly with your chosen cruise line at any time of the day or night and you won’t spend time explaining what you want.
  • Sign up for email or newsletter alerts: Signing up for different email or newsletter alerts can be beneficial as you will be alerted to special offers.

Self-booking a cruise online: Cons

Booking a cruise online alone does come with its own set of challenges. Here are some worth considering:

  • The full responsibility falls on your shoulders: Whether it’s booking, research or problem-solving, you’ll need to manage the entire process from start to finish, including when there are challenges involved. For example, if flights are cancelled and you miss your ship’s departure from the port or if your luggage is lost you will have to solve these problems. 
  • You could miss out on agency-specific savings and deals: Because travel agents often have direct insights into special deals that cruise lines don’t always advertise, you could miss out on savings and special deals that can save you time and money while aligning with your preferences.
  • Time + you’re not an expert: You can’t possibly learn in a few weeks what an agent has done every day for a year or more. Your research will be limited to the time you devote and how much is your time worth?

Conclusion: Travel agent vs. online booking

Is it better to book a cruise through a travel agent? We believe that the answer is a resounding “yes”. Booking a cruise through a travel agent can save you a lot of time, hassle and money and ensure you make the most out of your cruise travel experience.

Ultimately, it’s about your unique needs and preferences. But with the helping hand of a travel agent or personal travel consultant, booking your trip will be a seamless experience that will be handled for you by an expert from start to finish. 

If you become hooked on cruising, you might be interested to know that you could earn money from planning and selling cruise holidays by investing in a cruise franchise or joining a travel franchise which has a specialist Cruise Division. By joining The Travel Franchise you really can become a home-based cruise travel agent without having any former travel experience.

Find out more about The Travel Franchise today and explore different franchise options that align with your aspirations and budget.

Jenny Farenden

Jenny Farenden

Head of The Travel Franchise

Jenny has spent the better part of two decades helping franchise businesses grow – not just in numbers, but in reputation, reach, and meaning. She joined The Travel Franchise in 2022 and has been central to its transformation into the most recognised and awarded travel franchise in the UK.

View all posts by Jenny

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