Q. What is ‘peaks’?
The start of the year has always been a busy time in the travel industry with tour operators launching campaigns and special offers to compete with the January high-street sales and encourage travellers to book their holidays early. The upward trajectory in bookings and enquiries led the travel industry to nickname the January-March season ‘peaks’ with many agents typically selling four times as many holidays in this period than any other time of the year.
Q. Why is it so hectic for agents?
Savvy agents work hard to promote the special offers (kids free places etc) to customers to secure more holiday sales, because the more bookings they make, the more commission they get. Commission varies but is anywhere from around 10-20% for every holiday/hotel booked.
Q. What are the long-term benefits of ‘peaks’?
Because our consultants offer incredible customer service, repeat business is high. Secure more bookings in ‘peaks’ and the rest of the year will be good too, due to more repeat bookings and referrals. If you are new, have a good ‘peaks’ and your business will skyrocket.
Q. What have recent ‘peaks’ been like for consultants?
Our top sellers sold £100,000 to £500,000-worth of trips.
In 2025 peaks continued to be strong with a fourfold increase in Boxing Day bookings compared to 2023! Five people won our unique Money Back Challenge in January 2025 showing just how strong sales were!
Q. What are the predictions for 2026 ‘peaks’?
Co-founder Steve Witt predicts peaks 2026 will be the best yet due to recent research from ABTA showing people are taking more holidays and choosing to book through agents. Want to find out why? Book a call with our team now.
Q. What if I miss training before or during ‘peaks’?
While it’s best to train pre Christmas, January is a great time to train and launch your business. Post-pandemic, our agents have also seen other peak periods during the year with the lates marking picking up in May and June and wintersun, ski and Lapland holidays frequently booked in autumn. We also have a new pioneering Partner in Travel programme which will help you partner with a local business, people, charity, sports club or church providing you with a constant stream of clients.
Q. Is there help with marketing?
Yes. We help you deliver compelling social marketing campaigns without spending much time – and at no cost whatsoever. Our information ‘hub’ has tips on how to boost your business’ online presence and includes pre-designed, read-made videos and scripts, social banners and tools to record polished selfie messages.
