As Britain’s number one Home-Based Franchise, we’re so excited about our latest development – and you will be too if you join The Travel Franchise and become a Not Just Travel agent.
It’s another demonstration of how we’ve always got your backs. Let’s explain…
Finding customers and marketing your services online is all part and parcel of running your own travel company. However, we recognise that for many of you this might be your very first business. You might not have a clue about brand strategies. Or perhaps you’re totally bewildered when it comes to effective creative communication? Fear not: the guys at Not Just Travel head office have got you covered.
We recently commissioned one of the UK’s leading brand agencies, Fridays At Nine, to create a complete marketing and communications tool kit just for you.
We’ve heavily invested in their expertise to take a fresh new look at our – and ultimately ‘your’ – brand strategy. And the result is fantastic!
You’ve now got a whole new palette of refreshing colours to use in your social media posts to help them stand out and POP, alongside a suite of easily customisable marketing assets for both digital and print use.
What’s more, you’ve also got easy-to-follow and clear messaging to entice and remind your customers of the great service and value you offer as a personal travel consultant.
As part of the refresh we’re introducing an exciting new tagline:
“We make planning a holiday feel like a holiday”.
This tagline clearly emphasises how you’ll be taking all the stress and strain away from your customers when it comes to organising their holidays.
“As well as elevating our brand to new heights, we’ve redefined our value proposition to easily position our members as the most trusted travel consultant for all things travel – for life,” says our company co-founder Paul Harrison.
“We’ve invested tens of thousands of pounds into this project, appointing one of the best companies in the country – so you don’t have to.”
Training is currently being rolled out to all our agents giving them easy-to-follow instructions on how to use the tool kit to create eye-catching and really effective social posts. And the response is amazing.
“There’s a real buzz among the consultants about this new look,” says consultant Jo.
“The new colours are stunning and the fact that I can easily download or edit the new material within seconds frees up my time to focus on selling and service.”
The appointed brand agency, Fridays at Nine, is behind the success of other big brands such as Yeo Valley, Miller & Carter and Budvar.
Chris Cardew, founder of Fridays At Nine says: “The unified approach creates a powerful collective identity for Not Just Travel across social platforms. We’ve developed a distinctive visual toolkit that lets consultants showcase that dedication more effectively.”
This is yet another demonstration of how we prioritise your success.
Says our co-founder Paul: “Not Just Travel is only as successful as all its agents. When you join The Travel Franchise, you can do so knowing that we’ve thought of every aspect to make your business one that thrives and stands out from the crowd. We’re always innovating. We never stand still – and we want to take everyone who joins us on a journey of growth. This brand refresh is yet another step to greater things and solidifies our top spot of being Britain’s Best Home-Working Franchise.”
